Guide to Active Listening

There are many vital behaviors used by top sales performers. This is one of the most effective. Yet is is used so little by average and lower performing sales professionals. Why? It's hard! Also most sales training programs don't teach it. I do and I know how well this works. Learn to listen and understand before you start a pitch or presentation. Find the pain points, the needs, the challenges and desires then form an effective dialog that will make the sale far more often than you are now. I promise this works.